8. organizational alignment.

today at work, i had a three hour meeting with senior designers at my company. we are trying to figure out how to go about producing a global campaign that can span web, print, and corporate identity while supporting our new sales platform.

we took a large sheet of butcher paper, and printed out everything we have ever produced- starting in 2001. we placed all the assets printouts in order, chronologically, ending with explorations and assets that have not yet gone live. it was interesting to our how our brand has evolved over time, and how it has been influenced by outside design firms from other countries, and design consultations we have observed.

organizational alignment has a lot to do with branding, and customer experience. the customer should be able to quickly identify your brand, and what your company does within five seconds. this proves for a successful design and brand strategy to separate your organization from competitors.